EMILY ELENI JAMES
Portland, ME
eejames6@gmail.com
Accomplished, creative, results-driven copywriter and editor with 13 years of experience and a Master’s Degree in English.
EXPERIENCE
Hourglass Cosmetics, Los Angeles, CA: Senior Editor, January 2021 – present
- Conceive copy across all communications, including site, email, digital ads, social media and PR
- Write press releases for global product launches
- Work closely with Founder & CEO Carisa Janes to write and edit editorial interviews and speeches
- Ideate new franchises and content for TikTok and Instagram with social media team
- Collaborate with digital, marketing, product development and create teams for seasonal campaigns
Cover FX, New York, NY: Senior Copy Manager, April 2019 – December 2020
- Conceive copy across all communications, including site, email, digital ads, social media and PR
- Manage and foster development of Social Media Manager
- Partner with sales to maintain strong relationships with retailers including Amazon and Ulta
- Developed Customer Service standardized response document
- Directly support the CEO and President
- Collaborated with E-Commerce Director & Art Director to redesign website, launched Oct. 2019
- Worked with Spring Studios to develop Brand Guidelines deck
Michael Kors, New York, NY: Senior Copywriter, October 2018 – April 2019
- Conceived copy for email, site and assorted print collateral
- Worked closely with merchandising and marketing teams to develop seasonal collection themes
- Wrote trend reports, NYFW coverage and more for MK’s digital content hub, Michael’s World
- Directly supported Editorial Director
Bottega Veneta, New York, NY: Senior Global E-Commerce Writer, May 2018 – October 2018
- Developed brand identity for Bottega Veneta for use on BV.com and Kering.com
- Wrote copy for paid advertising with partners including Conde Nast and Hearst
- Conceived copy across all worldwide communications, including site, email, social media and PR
- Wrote product copy for new arrivals (approx. 600 SKUs per season)
- Worked with merchandising and creative teams in Milan to create holiday catalogues and lookbooks
Bottega Veneta, New York, NY: Freelance Email Copywriter, December 2017 – April 2018
- Wrote email copy for all worldwide markets (approx. 30 per month)
- Wrote A/B test subject lines and A/B test email copy
Barnes & Noble | Nook, New York, NY: Senior Copywriter, October 2016 – April 2018
- Conceived editorial and UX copy for BN.com
- Edited technical copy for NOOK tutorials, demos, and product manuals
- Conceptualized campaign ideas for product launches, holidays, and events
- Developed SEO copy and metadata for key pages on BN.com
- Wrote and edited paid and organic social media copy
- Developed Barnes & Noble Brand Voice Deck
Akris, St. Gallen, Switzerland: Freelance Copywriter, September 2016 – April 2018
- Wrote email copy for seasonal campaigns and specialty launches (approx. 30 per month)
- Produced copy packages for client email journeys
Ralph Lauren, New York, NY: Marketing Copywriter, January 2016 – October 2016
- Conceived email and site copy for NA, EU and APAC channels
- Editorial lead on Polo, RL Collection, fragrance and watches
- Conceptualized email stories for upcoming seasons
- Wrote and edited UX copy for website redesign
- Wrote social media copy for RL Collection, Polo, and Chaps brands
Keds, Boston, MA: Freelance Copywriter, September – December 2015
- Conceptualized and wrote marketing emails for Spring and Summer 2016
- Named products and franchises for upcoming seasons
Rebecca Minkoff, New York, NY: Marketing Copywriter, April 2014 – July 2015
- Conceived copy across all communications, including site, email, social media and PR
- Wrote and published all content for RM’s digital content hub, RM Edit
- Worked closely with Rebecca to create inspiration story for each season
- Developed Brand Voice deck
Gossip Cop Media, New York, NY: Associate Editor, Oct 2010 – April 2014
- Wrote and edited approx. 50 celebrity news articles per week
- Video, audio and photo uploading/editing
- Wrote and tagged articles with SEO keywords
- Regular contact with publicists to research and fact check stories
EDUCATION
Middlebury College, Middlebury, VT: M.A., English, 2015
University of Oxford, Oxford, England: English, Summer 2010
University of Vermont, Burlington, VT: B.A., English, Summer 2008
SKILLS
- Knowledge of AP Style and Chicago Manual of Style
- Advanced Spanish speaker