EMILY ELENI JAMES

Portland, ME

eejames6@gmail.com

Accomplished, creative, results-driven copywriter and editor with 13 years of experience and a Master’s Degree in English.

EXPERIENCE

Hourglass Cosmetics, Los Angeles, CA: Senior Editor, January 2021 – present

  • Conceive copy across all communications, including site, email, digital ads, social media and PR
  • Write press releases for global product launches
  • Work closely with Founder & CEO Carisa Janes to write and edit editorial interviews and speeches
  • Ideate new franchises and content for TikTok and Instagram with social media team
  • Collaborate with digital, marketing, product development and create teams for seasonal campaigns

Cover FX, New York, NY: Senior Copy Manager, April 2019 – December 2020

  • Conceive copy across all communications, including site, email, digital ads, social media and PR
  • Manage and foster development of Social Media Manager
  • Partner with sales to maintain strong relationships with retailers including Amazon and Ulta
  • Developed Customer Service standardized response document
  • Directly support the CEO and President
  • Collaborated with E-Commerce Director & Art Director to redesign website, launched Oct. 2019
  • Worked with Spring Studios to develop Brand Guidelines deck

Michael Kors, New York, NY: Senior Copywriter, October 2018 – April 2019

  • Conceived copy for email, site and assorted print collateral
  • Worked closely with merchandising and marketing teams to develop seasonal collection themes
  • Wrote trend reports, NYFW coverage and more for MK’s digital content hub, Michael’s World
  • Directly supported Editorial Director

Bottega Veneta, New York, NY: Senior Global E-Commerce Writer, May 2018 – October 2018

  • Developed brand identity for Bottega Veneta for use on BV.com and Kering.com
  • Wrote copy for paid advertising with partners including Conde Nast and Hearst
  • Conceived copy across all worldwide communications, including site, email, social media and PR
  • Wrote product copy for new arrivals (approx. 600 SKUs per season)
  • Worked with merchandising and creative teams in Milan to create holiday catalogues and lookbooks

Bottega Veneta, New York, NY: Freelance Email Copywriter, December 2017 – April 2018

  • Wrote email copy for all worldwide markets (approx. 30 per month)
  • Wrote A/B test subject lines and A/B test email copy

Barnes & Noble | Nook, New York, NY: Senior Copywriter, October 2016 – April 2018

  • Conceived editorial and UX copy for BN.com
  • Edited technical copy for NOOK tutorials, demos, and product manuals
  • Conceptualized campaign ideas for product launches, holidays, and events
  • Developed SEO copy and metadata for key pages on BN.com
  • Wrote and edited paid and organic social media copy
  • Developed Barnes & Noble Brand Voice Deck

Akris, St. Gallen, Switzerland: Freelance Copywriter, September 2016 – April 2018

  • Wrote email copy for seasonal campaigns and specialty launches (approx. 30 per month)
  • Produced copy packages for client email journeys

Ralph Lauren, New York, NY: Marketing Copywriter, January 2016 – October 2016

  • Conceived email and site copy for NA, EU and APAC channels
  • Editorial lead on Polo, RL Collection, fragrance and watches
  • Conceptualized email stories for upcoming seasons
  • Wrote and edited UX copy for website redesign
  • Wrote social media copy for RL Collection, Polo, and Chaps brands

Keds, Boston, MA: Freelance Copywriter, September – December 2015

  • Conceptualized and wrote marketing emails for Spring and Summer 2016
  • Named products and franchises for upcoming seasons

Rebecca Minkoff, New York, NY: Marketing Copywriter, April 2014 – July 2015

  • Conceived copy across all communications, including site, email, social media and PR
  • Wrote and published all content for RM’s digital content hub, RM Edit
  • Worked closely with Rebecca to create inspiration story for each season
  • Developed Brand Voice deck

Gossip Cop Media, New York, NY: Associate Editor, Oct 2010 – April 2014

  • Wrote and edited approx. 50 celebrity news articles per week
  • Video, audio and photo uploading/editing
  • Wrote and tagged articles with SEO keywords
  • Regular contact with publicists to research and fact check stories

EDUCATION

Middlebury College, Middlebury, VT: M.A., English, 2015

University of Oxford, Oxford, England: English, Summer 2010

University of Vermont, Burlington, VT: B.A., English, Summer 2008

SKILLS

  • Knowledge of AP Style and Chicago Manual of Style
  • Advanced Spanish speaker